How to Be a Superhero Expert Author
Lately, superheroes are everywhere. They fill the pages of
classic comic books, they grace the screens of big budget movies, and they can
even be found in the world of article writing!
Yes, you heard it correct. There are outstanding
article-writing superheroes who rise to the top with their quality content and
ethical marketing practices. We are thankful for their existence because there
are also devious article-writing villains who lurk in the corners of the Internet
waiting to lure others into their scheming ways.
Are you playing the role of a superhero by giving your
readers valuable, original content? Or have you fallen victim to the villains?
The VILLAINS
1. The Pushy
Promoter – The Pushy Promoter loves to push his products in the face of his
readers. Building trust and creating value means nothing to this aggressive
villain! His tactic of forcing his opinion does NOTHING for his popularity.
Readers run away at the sight of his hard-selling ways.
2. Master of
Deception – Tactics of this deceptive villain include: robotic-sounding social
media updates, using article spinners to generate content, and implying false
scarcity like “Buy Now! Limited Time Offer!” in his Resource Boxes. His tactics
are a waste of time and simply frustrate readers when they discover the truth.
The content sounds artificial, causes confusion, and doesn’t lure any
prospects. The Master of Deception never wins.
3. The Rambling
Rewriter – The Rambling Rewriter has a way of regurgitating old information and
presenting it as brand new. He doesn’t concentrate on writing unique content,
which simply bores his audience. If this villain tries to persuade you to
repurpose your old articles without adding any additional value, just say NO
WAY.
4. Madam Keyword
Abuser – Keyword stuffing is a practice that is aggressively shut down by
search engines, but that doesn’t stop this villain! She continually attempts to
fool search engines into sending traffic her way by stuffing unrelated keywords
and using confusing, unnatural keyword variations throughout her content. Use
the Google Keyword Planner to view keyword recommendations and build ranking to
avoid temptation from Madam Keyword Abuser.
5. The
Fraudulent Friend – This disliked villain tries to inflate his popularity by
purchasing social media followers, page likes, and content views. He is constantly breaking trust with his
readers when they find out his fans are fake. Don’t follow the sly ways of the
Fraudulent Friend. Keep your hands clean by marketing yourself professionally
and you’ll be respected for your genuine efforts.
Luckily, we have a strong team of superheroes that are ready
to battle evil content marketing villains until only quality content prevails!
The SUPERHEROES
1. Doctor
Wordsmith – Informative content is the epitome of quality writing; and
submitting exciting and unique articles is what Doctor Wordsmith does to rise
above derivative or spammy content. Be a true contender in your niche by
delivering new value when others are just regurgitating old information. If
your content lacks originality or personality, it won’t matter how much you
write because your audience will be long gone. Set a good example by offering
100% original, informative content every single time.
2. The Talented
Repurposer – The Talented Repurposer is an intelligent writer who publishes
their articles over multiple platforms. Your content can reach a wider audience
when packaged in article sets, eBooks, or visually stunning infographics.
Create videos that touch on the main points of your articles and submit them to
your social media pages. Turn quotes from your content into pins on Pinterest;
or create Internet memes from your article topics to add humor. You can also
build PowerPoint presentations from your articles and upload them to SlideShare
with a keyword-rich headline. These are traffic magnets to attract readers!
3. Captain
Authorship – Captain Authorship knows that one great way to brand yourself as
an expert author is to link your content with Google Authorship. It’s just one
more way to link your quality content to your online persona, which helps to
build trust. Follow Captain Authorship’s lead and look into Google Authorship
today! (Update: On August 28, 2014, Google
announced the discontinuation of Google Authorship. For those who were already
connected, Google said their tests showed the removal of Google Authorship did
not seem to reduce traffic to sites). For other ways to establish your
credibility as an author, we suggest adding a credible Author Photo, completing
your Expert Author Profile, adding an ‘About Us’ page to your website, and
ensuring you’re honest and transparent in all of your articles.
4. The Traffic
Agent – Measuring data is a top priority for authors who are focused on
success. Be a Traffic Agent by understanding where your articles are making the
most impact, then syndicate them in areas of good traffic. You can use
integrated CRM and web analytics systems to view your prospects’ activities,
figure out what’s driving them, and automate reports to track your success.
Compare one or more articles against each other to gather data on where you can
maximize future content.
5. The Social
Connector – A social butterfly since birth, the Social Connector continually
searches out new, promising social media avenues that cater to her fans. Social
media continues to evolve with an increasing demand for interesting and
newsworthy content. The challenge is to rise above the pests and deliver beautiful
content to all. Be hero with your positive ways, put yourself out there, and
expand your audience!
6. Evergreen Man
– Relevant content helps build authority and improve your ranking in search
engines. From the latest trends in your niche to new product reviews, write
articles that are valuable to your readers. Article writing won’t work if your
content is stale. Keep it fresh, but also timeless. The Evergreen Man has a
responsibility to write content that will stand the test of time. Instead of
discussing specific events, discuss the greater issue surrounding the event.
These articles will be relevant for years to come!
7. The Video
Pioneer – Finally, the Video Pioneer knows that videos have a strong influence.
He creates videos to accompany his articles in order to showcase his expertise
in another medium. With the use of video, your articles can be shared through
social media sites like YouTube, newsletters, and podcasts. YouTube has a Video
Annotations feature to add commentary or links in your videos, which is a great
way to link to your library of articles! Try responding to customer questions
with a quick video on your website. Imagine their reaction when they see their
answer spoken to them, rather than in writing!
While it would be wonderful if the world was full of
superheroes, we know that villains exist, and it’s no different in the world of
content marketing. Readers want to trust what they read, and the information
you provide should always prove you are one of the good guys.
If you need help battling villain tendencies, don’t fear!
That’s why we’re here. We’d love to help you develop the strong writing habits
needed for success in article writing. Ask any questions you may have below, or
visit the Library tab of your My.EzineArticles account for helpful training
resources.